{"id":12537,"date":"2022-10-27T21:17:12","date_gmt":"2022-10-27T21:17:12","guid":{"rendered":"https:\/\/bancosfinanzasvalores.com\/?p=12537"},"modified":"2022-10-27T21:17:14","modified_gmt":"2022-10-27T21:17:14","slug":"superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real","status":"publish","type":"post","link":"https:\/\/bancosfinanzasvalores.com\/en\/2022\/10\/27\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\/","title":{"rendered":"SuperReal, conectar marcas con nuevas audiencias v\u00eda metaverso y la Web3 \u201cFor Real\u201d"},"content":{"rendered":"\n

MIAMI, Florida. October 27, 2022.- Carnival Corporation & plc (NYSE\/LSE: CCL; NYSE: CUK), the world’s largest cruise company, today announced plans to expand the program for installation of Air Lubrication Systems (ALS) to a majority of the cruise line brands in its fleet through 2027, which is expected to generate significant savings in fuel consumption and carbon emissions by reducing hull drag by approximately 5% per ship.<\/p>\n\n\n\n

Carnival Corporation is currently installing the Silverstream\u00ae System ALS on five total ships, including two ships in 2022 for its Princess Cruises and P&O Cruises (UK) brands. In addition, the company is planning at least 10 more installations for existing and newbuild ships across more than half of its cruise line brands, and it expects continued expansion of the ALS program over time. The expansion plans build on the success of four systems currently operating on ships from its AIDA Cruises and Princess Cruises brands.<\/p>\n\n\n\n

ALS technology, which first saw service within the Carnival Corporation fleet in 2016 with the introduction of AIDAprima, generates a cushion of air bubbles to lubricate the flat bottom of a ship’s hull, reducing friction between the ship and surrounding water, resulting in savings in energy and fuel consumption across a wide speed range.<\/p>\n\n\n\n

“The installation of air lubrication technology is another example of our ongoing efforts to drive energy efficiency and reduce fuel consumption and emissions throughout our fleet,” said Bill Burke, chief maritime officer for Carnival Corporation. “We look forward to expanding the ALS program and furthering our long-term sustainability strategy to continually invest in a broad range of energy reduction initiatives, which has included over $350 million invested in energy efficiency improvements since 2016.”<\/p>\n\n\n\n

As part of its longer-term sustainability plan, Carnival Corporation remains focused on its commitment and efforts to establish a pathway to decarbonization. Having peaked its absolute carbon emissions in 2011, the company has made significant progress over the past 15 years reducing its carbon emission intensity \u2013 despite significant capacity growth during that time \u2013 and achieved its 2020 carbon intensity reduction goal three years ahead of schedule (in 2017).<\/p>\n\n\n\n

Overall, the company is committed to significant investments to achieve its 2030 sustainability goals and 2050 aspirations, which incorporate six focus areas overall, including climate action; circular economy; sustainable tourism; good health and well-being; diversity, equity and inclusion; and biodiversity and conservation. Among these priorities, the company is committed to reducing carbon emission intensity by 20% from its 2019 baseline by 2030 and has set an aspiration to achieve net carbon-neutral ship operations by 2050.<\/p>\n\n\n\n

More information on the company’s sustainability efforts is available at www.CarnivalSustainability.com.<\/p>\n\n\n\n

About Carnival Corporation & plc<\/p>\n\n\n\n

Carnival Corporation & plc is one of the world’s largest leisure travel companies with a portfolio of nine of the world’s leading cruise lines sailing to all seven continents. With operations in North America, Australia, Europe and Asia, its portfolio features Carnival Cruise Line, Princess Cruises, Holland America Line, Seabourn, P&O Cruises (Australia), Costa Cruises, AIDA Cruises, P&O Cruises (UK) and Cunard.<\/p>\n\n\n\n

Additional information can be found on www.carnivalcorp.com, www.carnival.com, www.princess.com, www.hollandamerica.com, www.seabourn.com, www.pocruises.com.au, www.costacruise.com, www.aida.de, www.pocruises.com and www.cunard.com.<\/p>\n\n\n\n

\u00bfY si en lugar de hablar tanto del metaverso, se entiende y hace realidad? Ese es el objetivo de SuperReal, una spin-off formada por el antiguo equipo de NTT Disruption cuyo objetivo es conectar a las marcas con nuevas audiencias a trav\u00e9s del metaverso y la Web 3 \u201cFor Real\u201d<\/em><\/strong><\/p>\n\n\n\n

Hay quien habla del metaverso y la Web3 como el futuro de Internet. Sin duda, la Web3 plantea un gran cambio en la relaci\u00f3n entre marcas y usuarios, y cada vez son m\u00e1s las multinacionales que se plantean c\u00f3mo crear su propio mercado virtual y crecer en \u00e9l, siendo conscientes de que se trata de una realidad que ha llegado para quedarse.<\/p>\n\n\n\n

Si alguien sabe de ello es SuperReal<\/a>, la compa\u00f1\u00eda que acaba de aterrizar en Espa\u00f1a de la mano de Fernando L\u00e1zaro, ex ejecutivo de NTT Disruption y tambi\u00e9n fundador de compa\u00f1\u00edas digitales pioneras en nuestro pa\u00eds como BTOB, The Hub Of Brands o Growthland, y que promete revolucionar a las marcas y al mercado con su nueva propuesta de valor. <\/p>\n\n\n\n

\u201cSe trata de una consultora de metaverso y Web3 que combina lo mejor de la creatividad y la tecnolog\u00eda para dise\u00f1ar, ejecutar y acelerar el camino al metaverso y la Web3 de sus clientes\u201d explica. <\/p>\n\n\n\n

Su experiencia se remonta a\u00f1os atr\u00e1s, cuando ni siquiera se escuchaba hablar de lo que era el metaverso y todo el amplio mundo que le rodea. De hecho, llevan desde 2017 acercando a marcas y negocios globales al metaverso y la Web3. Concretamente, lo hicieron de la mano de NTT Disruption, la iniciativa global del reconocido gigante tecnol\u00f3gico japon\u00e9s NTT (NTT DATA\/Everis) con operaciones en San Francisco, Boston, Londres, Tokio y Madrid. En \u00e9l ejecutaron proyectos para marcas globales formando alianzas estrat\u00e9gicas con grandes referentes del mundo tecnol\u00f3gico como EpicGames o Microsoft. <\/p>\n\n\n\n

\u201cEstuvimos inmersos durante 5 a\u00f1os en un proyecto a nivel global dentro del grupo, donde trabajamos el metaverso y Web3. Al ver que se decidi\u00f3 descontinuar decidimos hacer un spin-off aqu\u00ed porque nuestros propios clientes nos lo ped\u00edan en Espa\u00f1a<\/em>\u201d, explica L\u00e1zaro, destacando el talento creativo y estrat\u00e9gico que tiene Espa\u00f1a y todas las oportunidades que ofrece para el sector del metaverso. \u201cPuede ser toda una oportunidad para Espa\u00f1a de impulsar el gran talento que tenemos en el mercado del metaverso y la Web3<\/em>\u201d, comenta. <\/p>\n\n\n\n

\u00bfC\u00f3mo trabajan?<\/p>\n\n\n\n

Sus servicios se centran en la consultor\u00eda, el delivery y las operaciones. De esta manera, dise\u00f1an y hacen realidad una estrategia y la hoja de ruta al metaverso de la marca. Tras ello, ejecutan ese plan de la mano de los mejores especialistas y, seguidamente aceleran la transformaci\u00f3n del negocio para operar y escalar el metaverso y la Web3. Se trata de una metodolog\u00eda de trabajo \u00fanica en el mercado y que le diferencia. Por su parte, SuperReal abarca todas las especialidades y ofrece casos de uso reales a las marcas, con un enfoque disruptivo y orientado a los negocios. \u201cNo solo decimos lo que la marca y el negocio debe hacer, sino que lo hacemos realidad con pruebas que nos permiten experimentar y aprender r\u00e1pido, y que una vez validadas las operamos y escalamos<\/em>\u201d, destaca el CEO de la compa\u00f1\u00eda.<\/p>\n\n\n\n

Prueba de ello son las campa\u00f1as que ha hecho en la Web3 y metaverso con reconocidas marcas como MediaMarkt, Iberdrola, Red Bull y NTT DATA. Con ellas han llevado a cabo eventos virtuales, experiencias In-game, workshops de innovaci\u00f3n y producciones virtuales, entre otros casos de uso. Y es que su objetivo es claro, quieren ir mucho m\u00e1s all\u00e1 de lo establecido hasta el momento: \u201cQueremos convertirnos en una de las empresas disruptivas del metaverso l\u00edderes del mundo, aportando innovaciones para mejorar la forma en que las marcas se relacionan con sus clientes en un mundo virtual<\/em>\u201d, asegura Juli\u00e1n Abad, co-founder y Chief Metaverse Officer de SuperReal. <\/p>\n\n\n\n

Toda una oportunidad para las marcas de acercarse a los Meta Nativos, una generaci\u00f3n a la que no resulta f\u00e1cil impactar y que, para hacerlo, adaptarse al metaverso y la Web3 es una tarea obligatoria. \u201cLas marcas deben comprender que esto es una nueva audiencia que tiene una nueva forma de consumir contenidos y entretenimiento, e incluso relacionarse con las marcas a trav\u00e9s de espacios m\u00e1s inmersivos e interactivos, con nuevas formas de econom\u00eda y de pago, como puede ser el blockchain o los NFTs, y nuevas identidades virtuales o formas de expresi\u00f3n como pueden ser sus avatares<\/em>\u201d, detalla Abad, co-founder de SuperReal. <\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI, Florida. October 27, 2022.- Carnival Corporation & plc (NYSE\/LSE: CCL; NYSE: CUK), the world’s largest cruise company, today announced plans to expand the program for installation of Air Lubrication Systems (ALS) to a majority of the cruise line brands in its fleet through 2027, which is expected to generate significant savings in fuel consumption […]<\/p>\n","protected":false},"author":16,"featured_media":12538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-12537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"acf":[],"yoast_head":"\nSuperReal, conectar marcas con nuevas audiencias v\u00eda metaverso y la Web3 \u201cFor Real\u201d - Bancos Finanzas y Valores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bancosfinanzasvalores.com\/2022\/10\/27\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SuperReal, conectar marcas con nuevas audiencias v\u00eda metaverso y la Web3 \u201cFor Real\u201d - Bancos Finanzas y Valores\" \/>\n<meta property=\"og:description\" content=\"MIAMI, Florida. October 27, 2022.- Carnival Corporation & plc (NYSE\/LSE: CCL; NYSE: CUK), the world’s largest cruise company, today announced plans to expand the program for installation of Air Lubrication Systems (ALS) to a majority of the cruise line brands in its fleet through 2027, which is expected to generate significant savings in fuel consumption […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bancosfinanzasvalores.com\/2022\/10\/27\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\/\" \/>\n<meta property=\"og:site_name\" content=\"Bancos Finanzas y Valores\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T21:17:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-27T21:17:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bancosfinanzasvalores.com\/wp-content\/uploads\/sites\/10\/2022\/10\/SuperReal-IP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Multimedios\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EMdelosNEGOCIOS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Multimedios\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bancosfinanzasvalores.com\\\/2022\\\/10\\\/27\\\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bancosfinanzasvalores.com\\\/2022\\\/10\\\/27\\\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Multimedios\",\"@id\":\"https:\\\/\\\/bancosfinanzasvalores.com\\\/#\\\/schema\\\/person\\\/20537348e4a779400f65bacd515f5e98\"},\"headline\":\"SuperReal, conectar marcas con nuevas audiencias v\u00eda metaverso y la Web3 \u201cFor Real\u201d\",\"datePublished\":\"2022-10-27T21:17:12+00:00\",\"dateModified\":\"2022-10-27T21:17:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bancosfinanzasvalores.com\\\/2022\\\/10\\\/27\\\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\\\/\"},\"wordCount\":1334,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/bancosfinanzasvalores.com\\\/2022\\\/10\\\/27\\\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bancosfinanzasvalores.com\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2022\\\/10\\\/SuperReal-IP.jpg\",\"articleSection\":[\"Tecnolog\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bancosfinanzasvalores.com\\\/2022\\\/10\\\/27\\\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bancosfinanzasvalores.com\\\/2022\\\/10\\\/27\\\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\\\/\",\"url\":\"https:\\\/\\\/bancosfinanzasvalores.com\\\/2022\\\/10\\\/27\\\/superreal-conectar-marcas-con-nuevas-audiencias-via-metaverso-y-la-web3-for-real\\\/\",\"name\":\"SuperReal, conectar marcas con nuevas audiencias v\u00eda metaverso y la Web3 \u201cFor Real\u201d - 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